Tuesday, February 24, 2009
Monday, February 23, 2009
Notes for our presentation
Key Demographic - our key demographic is college students, though we believe that non-college students in the age range or in high school may also be effected. Most of our research was based on the fact that we were interested in the idea (as we are part of the key demographic) and asking friends whether they thought they would be interested.
We are appealing to this demographic by using a superhero as our avatar called Planet Patriot, who is very reminiscent of a cartoon superhero that many of our demographic watched as kids called Captain Planet. Although Planet Patriot's message is similar to that of Captain Planet, with being "green" of main importance, he also equates pride in one's environment to being a patriotic American.
Our brand will spread beyond our initial market through the contact people have with friends that have t-shirts and stickers.
We are going to use our materials to educate our audience of actions that they can easily take to contribute to a more healthy environment. Our hope is that as young Americans begin to change their habits to become more environmentally aware, other countries will begin to think of America as more environmentally aware nation and the negative connotations other countries have with Americans will begin to fade.
We plan to incorporate selective color, which has proved to be a popular aesthetic with our demographic. We are using green as our only color outside the greyscale imagery to create a feelings associated with fresh, clean, growth.
Part of getting our message out will also be giving away free t-shirts and/or bumper stickers at appropriate events and when signing up for the newsletter on our website. There is also an online store where further merchandise can be bought. All the products are going to be environmentally friendly of course.
All of our marketing products are also printed on eco-friendly materials. For example our paper is made from the discarded materials of banana plants. By setting an example with our products being the most eco-friendly products available we are creating more brand authenticity.
Post anything else you think we need to talk about.
We are appealing to this demographic by using a superhero as our avatar called Planet Patriot, who is very reminiscent of a cartoon superhero that many of our demographic watched as kids called Captain Planet. Although Planet Patriot's message is similar to that of Captain Planet, with being "green" of main importance, he also equates pride in one's environment to being a patriotic American.
Our brand will spread beyond our initial market through the contact people have with friends that have t-shirts and stickers.
We are going to use our materials to educate our audience of actions that they can easily take to contribute to a more healthy environment. Our hope is that as young Americans begin to change their habits to become more environmentally aware, other countries will begin to think of America as more environmentally aware nation and the negative connotations other countries have with Americans will begin to fade.
We plan to incorporate selective color, which has proved to be a popular aesthetic with our demographic. We are using green as our only color outside the greyscale imagery to create a feelings associated with fresh, clean, growth.
Part of getting our message out will also be giving away free t-shirts and/or bumper stickers at appropriate events and when signing up for the newsletter on our website. There is also an online store where further merchandise can be bought. All the products are going to be environmentally friendly of course.
All of our marketing products are also printed on eco-friendly materials. For example our paper is made from the discarded materials of banana plants. By setting an example with our products being the most eco-friendly products available we are creating more brand authenticity.
Post anything else you think we need to talk about.
That Guy Strip
Hey Joe,
Can you post or email me the comic strip you put together for the brochure when you get a chance, I want to include it on one of the slides for the presentation.
Thanks,
ERIN
Can you post or email me the comic strip you put together for the brochure when you get a chance, I want to include it on one of the slides for the presentation.
Thanks,
ERIN
Meeting?
Should probably meet sometime today to go over the presentation. I'm down here right now in NC 1407 lab so hopefully we can meet up soon.
Tanya- Sorry for not posting that jpeg for you i just saw your message. Let me know if you still need it.
cant make it
hey guys! i have a field trip with Bryan until about 12 today, so i can t make the meeting. If you guys want you can send me the topic and i will write some note cards about it and email Erin when it has been approved. Or i can meet you guys at 3:45. Erin i sent an email to your account as well. Let me know what you guys decide to do
Shansa
Shansa
Saturday, February 21, 2009
Any HelpHey
Hey guys! Erin if you need help putting the book together let me know. And joseph if you need any help with the brochure let me know as well. Sorry Tanya i really dont know how to do tshirts so i dont think i would be good help with that.
Shansa
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