rule 1=> 1. Take people on journey= believing= living the brand.
rule 2=>1. Massive middle man.
- what will work and what will not work?
- aligned gaps opportunities to align the business with the promised brand experienced
rule 3=> 1. Wrapped around existing initiatives to add focus and meaning as principle informing the design of a new site. = Brand is not an initiative.
rule 4=> 1. Return of a promise=> promise of a return. Balancing the requirements of the company with the needs of the individual employee is an essential part of their strategy. " Happy employees means happy customers, who if properly cared for, contributes to an equally healthy balance sheet."
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