Notes for our presentation

Key Demographic - our key demographic is college students, though we believe that non-college students in the age range or in high school may also be effected. Most of our research was based on the fact that we were interested in the idea (as we are part of the key demographic) and asking friends whether they thought they would be interested.

We are appealing to this demographic by using a superhero as our avatar called Planet Patriot, who is very reminiscent of a cartoon superhero that many of our demographic watched as kids called Captain Planet. Although Planet Patriot's message is similar to that of Captain Planet, with being "green" of main importance, he also equates pride in one's environment to being a patriotic American.

Our brand will spread beyond our initial market through the contact people have with friends that have t-shirts and stickers.

We are going to use our materials to educate our audience of actions that they can easily take to contribute to a more healthy environment. Our hope is that as young Americans begin to change their habits to become more environmentally aware, other countries will begin to think of America as more environmentally aware nation and the negative connotations other countries have with Americans will begin to fade.

We plan to incorporate selective color, which has proved to be a popular aesthetic with our demographic. We are using green as our only color outside the greyscale imagery to create a feelings associated with fresh, clean, growth.

Part of getting our message out will also be giving away free t-shirts and/or bumper stickers at appropriate events and when signing up for the newsletter on our website. There is also an online store where further merchandise can be bought. All the products are going to be environmentally friendly of course.

All of our marketing products are also printed on eco-friendly materials. For example our paper is made from the discarded materials of banana plants. By setting an example with our products being the most eco-friendly products available we are creating more brand authenticity.

Post anything else you think we need to talk about.